Difference between Traditional Marketing Vs Digital Marketing
Traditional marketing refers to any type of marketing that is not online. Traditional marketing relies on offline strategies including direct sales, direct mail, tradeshow, print advertising (magazines. newspapers). Traditional marketing is an old marketing method which is done via tv ads, radio, newspaper ads, etc. Traditional marketing doesn’t give you more traffic as compared to digital marketing and it doesn’t have a high brand building rate. Traditional marketing plays an important role in reaching local audiences. Ads can be kept for a long period of time if they are physical.
Digital Marketing has always been about connecting with your audience in the right place and at the right time. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Digital marketing is vital for your business and brand awareness. Digital marketing allows business owners to engage with consumers online, making it easy for them to reach out to more and more customers and see what needs to be done to make a sale. Using digital marketing you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Digital marketing allows you to get to know your audience and allow them to know you personally which can help to create brand loyalty. Digital marketing is considerably less expensive and it gives you more reach in less time. Many consumers do almost all their shopping online. Digital marketing lets you appeal to those people and thus expands the reach of your company.
Traditional Marketing Vs Digital Marketing
|TRADITIONAL MARKETING||DIGITAL MARKETING|
|1. Traditional marketing is the old way of marketing technique in which promotion is done through TV ads, radio, newspaper ads etc.||1.Digital marketing is the modern way of marketing technique in which promotion is done by only marketing and through social media.|
|2.Traditional marketing is not cost effective.||2.Digital marketing is more cost effective.|
|3.It is not good for brand building.||3.It is best way to explore your brand building.4|
|4.It doesn’t have conversation rates.||4.It has higher conversation rate.|
|5.It doesn’t give you more traffic.||5.It gives you the more inbound traffic.|
|6.Doesn’t help you built brand loyalty.||6.It helps to build brand loyalty.|
|7.It doesn’t help that much to know your customers personally.||7.It helps to know your customers personally.|